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NICHE magazine's
Retailers' Guide to Best Practices

1. Craft retailers are committed to fair business practices:

• Treating all with honesty, dignity, and respect
• Being accountable, accessible, and responsive
• Bringing the highest sense of ethics to the business and leading by example
• Promoting open communication, good will, and customer loyalty

2. Craft retailers honor all contracts (including consignment contracts) and agreements with customers, employees, vendors, and craftspeople:

• Providing clear, relevant, and accurate information in all
  business dealings
• Being responsible for proper notice of late payment, returns,
  or cancellations
• Reinforcing the highest reporting and accounting standards
  and expectations
• Treating employees with respect and fairness, and rewarding employees for ethical decision-making and actions
• Not using store inventory as collateral

3. Craft retailers comply with all government regulations regarding the identification of country of origin.

4. Craft retailers support the American craft community by building productive partnerships with artists.

5. Craft retailers use advertising to promote good will and customer loyalty:

• Ensuring that advertised merchandise is readily available to meet expected demand
• Being responsible for truthful and non-deceptive advertising

6. Craft retailers actively educate consumers on the quality and value of American craft.